The Brief
Nationwide seeks to re-engage young customers with banking and revolutionise
the sector with a completely new communication approach
the sector with a completely new communication approach
The Problem
With the advent of online banking, self check-outs and using debit cards young customers
have lost the human interaction that comes with handling cash from hand to hand.
have lost the human interaction that comes with handling cash from hand to hand.
The Insight
Young people care about their money and want to engage with payment method that is relevant to them
The Solution
Social Nation is a new payment method designed to make banking more social.
Imagine going to a shop, cafe or a cinema and not having to take your card out of your wallet.
Instead you simply shake hands with the cashier.
Imagine going to a shop, cafe or a cinema and not having to take your card out of your wallet.
Instead you simply shake hands with the cashier.
